Citi

立体主义 Brief

Brief





Defination:


Customer:生活在三维空间里并且习惯三维透析的我们

Living in the three-dimensional space and our custom 3 d dialysis

Purpose:换个方式看自己See ourselves differently

Audience:   普通大众,对色彩敏感,猎奇心理强

The general public, sensitive to colour, strong curiosity

Function: 向观众传达不同的描述事物的方法

To convey to the audience different ways to describe things

Who:  形色匆匆的上班族 Office worker  in a hurry

When:四月 Apirl

Where:    广州地铁站 Guangzhou metro station

What:  自画像宣传海报 Self-portrait posters

How:    地铁海报粘贴处 The subway posters pasted


Classify:


Key:    同一平面内展现多面事物 Show many things in the same plane

Essential:  人物自画像的色彩情绪 Character portrait color mood

Detail:   宣传标语,change your eyes,different in your mind.


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